Exploring the Relationship Between Culture, Personal Values, and Attention
The MSc dissertation focused on how culture impacts our personal values. Specifically, we used an eye-tracker to analyse the movement and length of time of an individuals’ gaze while examining images representing universal values. We then correlated their gaze with their respective demographics survey, examining any potential relationship between their culture and foundational values. Conducting this research bolstered my technical abilities within Qualtrics, SPSS, and has provided me with first-hand experience regarding state-of-the-art instruments.
“While the world continues to become more complex and intertwined globally, the need to gain a better understanding of culturally diverse populations continues to strengthen.”